The single best thing you can do to improve your product launches

To do things well, it helps to have principles.

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That’s why you should have product launch principles.

It’s best to make them explicit to all involved in launch.

Well thought-out launch principles that are shared have several benefits.

First, it aligns stakeholders (i.e., execs and key influencers) and eliminates second guessing.  It provides a contract, so to speak, and a North Star for action.

Second, it helps decentralize decision making.  If done it right, launch principles provides a North Star for those doing the work as well – which means they can make more effective, confident decisions on their own.

Launch principles are a force-multiplier. Get them and see your product launch process suddenly become smoother and more “self-managing”.

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