To do things well, it helps to have principles.
That’s why you should have product launch principles.
It’s best to make them explicit to all involved in launch.
Well thought-out launch principles that are shared have several benefits.
First, it aligns stakeholders (i.e., execs and key influencers) and eliminates second guessing. It provides a contract, so to speak, and a North Star for action.
Second, it helps decentralize decision making. If done it right, launch principles provides a North Star for those doing the work as well – which means they can make more effective, confident decisions on their own.
Launch principles are a force-multiplier. Get them and see your product launch process suddenly become smoother and more “self-managing”.