The single best thing you can do to improve your product launches

To do things well, it helps to have principles.


That’s why you should have product launch principles.

It’s best to make them explicit to all involved in launch.

Well thought-out launch principles that are shared have several benefits.

First, it aligns stakeholders (i.e., execs and key influencers) and eliminates second guessing.  It provides a contract, so to speak, and a North Star for action.

Second, it helps decentralize decision making.  If done it right, launch principles provides a North Star for those doing the work as well – which means they can make more effective, confident decisions on their own.

Launch principles are a force-multiplier. Get them and see your product launch process suddenly become smoother and more “self-managing”.

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