Launch is critical Once a tech business reaches a certain trajectory, product launch becomes something more than a rare occurrence. It becomes a yearly or quarterly one. Perhaps even a monthly occurrence. At this point, if you aren’t doing launches well, you’re headed for trouble. That’s obvious. But even if you’re doing them well (in … Continue reading 5 steps to world-class product launches
Tech product launches are a total company effort – even for billion dollar revenue enterprises. Given this, the coordination between marketing, development, product management and sales is key. If any part of this fails, the launch fails – or the impact is muted. That means wasted opportunity, effort and money. So who leads this product … Continue reading Who does Product Launch in your company?
We’ve seen many project and productivity tools used for product launches. Trello, Slack, Asana, Smartsheet. And many more. All are fine tools. But none delivered the magic that was hoped. That’s because process comes before tools. There needs to be a launch process and logic specific to your company’s situation behind whatever is being worked … Continue reading Process before tools
It’s the Pareto principle, more commonly known as the 80/20 rule. 80% of results come from 20% of the effort. It applies to something we discovered managing B2B tech product launches over the last ten years. With three slides you pretty much can manage a B2B technology product launch of just about any size. The slides are: … Continue reading The 80/20 of managing a product launch
To do things well, it helps to have principles. That’s why you should have product launch principles. It’s best to make them explicit to all involved in launch. Well thought-out launch principles that are shared have several benefits. First, it aligns stakeholders (i.e., execs and key influencers) and eliminates second guessing. It provides a contract, … Continue reading The single best thing you can do to improve your product launches